Merrill Lynch
help2 achieve Campaign
help2 achieve Campaign
Help Bank of America re-Launch Merrill Lynch Wealth Management brand with a familiar face, Dollar the Bull. The $20 million campaign, across television, radio, online and print. “help2achieve,” “help2cherish,” “help2discover” and “help2begin.” According to BrandWeek, the 2 is displayed in superscript to illustrate the firm's "one-to-one relationship between financial advisers and clients" and sell the "exponentially better" services and relationships now available from Bank of America and Merrill Lynch.
